Editor’s View

IF ‘C’ is deemed to be average then collectively motor manufacturers have scored ‘C-’ for their offering toUKcontract hire and leasing firms. The verdict from bosses at 34 of theUK’s major vehicle leasing providers should send shock waves through every manufacturer. It is no surprise that ‘support terms’ were criticised – who doesn’t want more for their money – but average satisfaction levels across eight key areas was less than 50%. Most heavily criticised was car makers’ fleet strategy, which can probably be interpreted as they don’t know what they are doing. Ironically, the survey was sponsored by Volkswagen. The press release which accompanied the results was, perhaps not surprisingly, short of a comment from the German marque. Perhaps that signalled its surprise at the findings. Nevertheless, we will watch with interest what Volkswagen now delivers to the leasing sector. The survey was conducted as part of its review to ‘better understand the needs of its leasing partners’. In short, from all motor manufacturers, it sounds as though a radical shake-up is needed.


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