New faces from across industry strengthen BVRLA

THE British Vehicle Rental and Leasing Association has seen an influx of new talent from across the industry take up positions within the organisation.


The hugely experienced group of senior executives joined the association at itsAGMand at an important time as it helps fight the industry’s corner on a number of key issues, including rising insurance costs, Government red tape and the recent tax attack launched on business cars.


Peter Cakebread, managing director of Marshall Leasing, has agreed to take the position of vice-chairman of the association and will take over as BVRLA chairman when Neil Cunningham steps down in May 2013.


The BVRLA chairman is responsible for leading the BVRLA Committee of Management – in effect its board of directors – which has seen four new members added: Richard Schooling, chief executive of Alphabet; Bart Beckers, managing director of Arval; Kaye Ceille, managing director of Avis Budget UK; and Andrew Morley, sales and marketing director of Prohire, joins in his role as chairman of the BVRLA Commercial Vehicle Committee.


Making way for the new quartet are former BVRLA chairman and vice-chairKevinMcNally, of LeasePlan, and Ian Tilbrook, of Alphabet, formerlyINGCar Lease. Additionally, former Avis managing directorKevinBradshaw and Elliot Lennick, ofMANFinancial Services, stepped down last year.


Elsewhere, the BVRLA’s member committees have new vice-chairs. These are:

Commercial Vehicle Committee – Victoria Hudson, managing director of Eurohire Vehicle Rentals; Rental Committee – Ian Feast, operations director of Avis Budget UK;

Leasing and Fleet Management Committee – Keith Allen, managing director of ALD Automotive; Leasing Broker Committee – Paul Huxford, managing director of PHVC.

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