HONDA says it is fighting back against what it calls the ‘unfair perception’ that franchised dealerships are more expensive than independent workshops or national fast fit chains for vehicle servicing and MoTs.
The manufacturer has launched a new price match proposition, the ‘Honda Price Promise’, where Honda dealerships promise to match any like-for-like quote for servicing, repairs, new tyres or MoTs from any garage within a 10-mile radius of the site.
The launch of the ‘Honda Price Promise’ is a reaction to a survey by Impetus Automotive earlier this year which found that more than 66% of the 1,250 people questioned believed that a franchised dealer was ‘always more expensive’ than an independent workshop.
The initiative runs untilMarch 31, 2013. To take Honda up on the offer, customers need to obtain a quote in writing from another garage and take it into their local Honda dealership.