Automotive Industry Digest

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Model update

Geneva debut for the new Fiat 500 Collezione

The spotlights of the Geneva International Motor Show will be fixed on the new Fiat 500 Collezione special series. Another tribute to the Fiat icon which celebrated its sixtieth birthday last year, the 500 Collezione embodies all the characteristics of one of the most famous Italian icons, with its unique style and unmistakable, timeless design.

The Fiat 500 Collezione celebrates the 500’s timeless style and design, its iconic status and its ever-fashionable personality with a fresh, sophisticated spirit, conjured up by finely tailored workmanship and exclusive colour and material combinations.

Available both as a hatch and a convertible, it features a modern reworking of its great forerunner’s unmistakable design signatures, with chrome trim on the front bumper, bonnet and mirror caps and exclusive 16-inch alloy wheels as standard. Several optional cool liveries can be chosen, including the new two-colour Primavera (Bossa Nova White and Lunar Grey), the two-colour Acquamarina (Bossa Nova White and Smooth Mint) and Taormina Ivory, as well as Bossa Nova White White and Epic Blue. A chrome Collezione logo autographs the boot to complete the look.

The interior has the same restrained yet irresistible elegance with a body coloured dashboard: white in combination with Primavera and mint in the combination with Acquamarina. The seats are also in two colours, with a grey striped base and ivory upper section, and are embroidered with the 500 logo. The Collezione logo also appears inside, embroidered on the floor mats. The new Fiat 500 Collezione offers the latest connectivity and technology: customers can specify options including the Uconnect 7-inch HD LIVE radio, which is Apple carplaytm ready and Android autotm compatible, integrated Tom Tom navigation, and Beats Audio Hi-Fi system.

The Fiat 500 Collezione will be available exclusively in combination with the 1.2 69hp petrol engine, coupled with a five-speed manual or Dualogic transmission.

This is not the first time the Fiat icon has appeared before its public with an exclusive look. Its design has inspired the imagination of artists and fashion designers, who have given elegant, exclusive and sporty interpretations of this well-loved car.

Previous special series have included the 500 by Diesel, launched exactly ten years ago, 500C by Gucci in 2011, 500 Riva in 2016 and the recent 500-60th and Anniversario models, celebrating the Fiat icon’s sixtieth birthday. The Fiat 500 has revolutionised the traditional rules of the market and proved that a small car can express itself in many languages, inspiring more than two million drivers worldwide. An international, and not just an Italian success, 80% of Fiat 500 cars are sold beyond the country’s borders. In January 2018, the Fiat icon led the market in eight countries and was in the top three in another eight. This continues the success of 2017, when the 500 headed the sales charts in eight countries, including Great Britain and Spain, and was in the first three in seven more, including Italy and France.

The Fiat 500 Collezione will go on sale in the UK on 8 March, 2018, priced from £13,865 OTR for a 1.2 69hp petrol hatch

Automotive Industry Digest

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